8 Common Typography Mistakes Designers Make
Typography is an art and it solely exists to help make the words and meaning the centre or focus, providing a platform for it to shine through. The designers tend to forget how much a typeface can change the way their design pulls through hence coming forth with typography mistakes. A good placement of the fonts and texts gives a good read and understandability of the text and let your design shine too.
Let us go through the mistakes most designers make in the domain of typography.
Leading is the space between the lines. If the space id too tight, meaning if there is less space between two lines in a paragraph the text might appear a cluster of words and nothing else.
In simple words, it is also called line spacing. The line spacing is responsible for a good read in case of insufficient leading the text is hard to read. There’s no absolute hard-and-fast rule to choose the right amount of leading, but a visual judgment can be made based on how readable the text itself is.
Too much tracking
Tracking means the space on the either of a word or phrase. The more the space between each character or letter the less readable it becomes. Hence tracking should be good for the text to be legible enough. Many designers usually make use of tracking to adjust type so that it fits a particular line length aptly; while small alterations are okay in such circumstances, adding too much tracking can reduce the readable.
Puzzling tracking and kerning
Many designers have the myth that tracking and kerning are same, but that’s not the case. Both the terms have separate usage in building a typeface and are not similar. Tracking, as we have earlier mentioned is the spacing between the characters or words on either side while on the other hand, Kerning is an adjustment of the definite space between two characters. Kerning is often used to bring characters that naturally have a lot of white space around them closer to their neighbouring characters.
Usage of too many typefaces and weights
The biggest mistake a designer could do is using too many typefaces. Usage of too many fonts makes the text look hideous and also decreases the readability. One of the best practices is to limit a piece of work to containing a maximum of three different fonts. This makes the text look good as well as legible.
There are times when you have to use different fonts such as for headings and subheadings. Keep in mind to use as less as possible. One tip can be using the same font with different weights.
Not setting up practical line lengths
Disproportionate line lengths make it difficult for a reader to find their place on the next line and can hinder understanding and read too. We take inspiration from huge magazines and papers which use a maximum of 75 characters, which are readable and understandable. Try to restrict the lengths of the line that you render.
Insufficient contrast against its background
One problem that designers often tend to do is that they make the text lighter against the background. Putting in simpler words; taking insufficient contrast of the text against its background.
This mistake can easily be avoided by going through and checking that you can still make out the characters of your type as this would reduce your color perception and makes it easier to distinguish the original tonality of different colors.
Centre aligning text
Budding designers often centre all their text in an attempt to create a sense of balance in their design. This is a grave error as the symmetry is both disturbing and difficult to read, especially in the case of longer passages of text.
There are times when the centre aligned text looks beauteous, but not always. Hence it should be taken care of.
Two spaces after a full stop
In olden times of the typewriter, the double-space after a full stop, also called period or full point, was a hangover and was essential to avoid placing the next character too close to the full stop.
But in modern day software, or desktop publishing tools these are autocorrected and hence unnecessarily putting two spaces after the full stop is just a no-no.
Here were some typography mistakes that designers tend to do while making typographical designs. With the knowledge of some of these, new designers can work efficiently with typographical designs.