Infographics are made to share data, educate people on various topics and to convey a variety of information from a single graphic. It demands clarity and information put in a sequential way that readers feel its significance and also grabs their attention at the first look.
Let us go through sometimes tips for making an effective infographic!
The simpler the better
The simpler the graphic the better. Sometimes infographics become needlessly overloaded with information and hence become too complex. That is not what these are for. They are meant to be simple so that you can at least perceive the gist in a glance.
The goal should be to create something that is consumed as quickly as possible. The image below shows a failure in the name of an infographic, too much data to comprehend. Your eyes might get tired of rolling throughout the image and is absolutely a tedious task.
The color palette
The colors that you choose to put in your graphic are one of the most important things while creating an effective infographic. One can attract as well as repel the readers from a combination of colors he or she uses.
Choosing a right set of colors is important as it guides your audience, it makes the information look more legible and also defines the visual hierarchy of the information. You can choose contrasting colors for the background and texts, which surely works as they say ‘contrast is king’!
Typography can be an effective option while creating an infographic. Use a minimum of 2 to 3 fonts and make it visually appealing. You can make the headlines bold and have a secondary font for rest of the text in the image. The effectiveness of your graphic depends on the creativity of the designer. So use your creativity and create a viral infographic.
Also, you can read our article on Typography to have a glance over the art of making typographical designs.
Keep it focused
One of the key points is to focus the content on a particular audience. Designers tend to put a lot of information in a single graphic which ultimately turns into a complicated mess of images and texts.
So, one way to keep your infographic free from the mess is to make it focused to a target audience. The graphics with the most attention or the most shared are the ones which cater to a particular audience rather a mass.
Take a look at the image below, it focuses on a single thing that is a teacher. You can easily segregate the audience that would likely be clicking on it or sharing it, and henceforth getting a better ranking for your page.
Use remarkable headlines
Headlines are the main highlight of the infographic. It’s where you get the idea what the entire graphic is all about. Your infographic might gather no attention if it lacks a killer headline.
A good headline may consist of the following:
i) A gist of the infographic (describing the graphic)
ii) Totally grabbing the user’s attention!
iii) Short enough to be read at a single glance (70-75 characters is good length)
A wordy headline would somewhat look like the image provided below, it has a good color scheme but all it lacks it’s a good headline. So many words stuffed into the initial part of the graphics make the reader lose interest in reading the rest of the graphic.
Emphasize on the number and data
Putting emphasis on the numbers and the data of an infographic makes it more appealing to the reader. Pouring numbers or statistical data in the graphic isn’t a big deal, but to organize it so that it appears visually attractive is the task of a designer.
If we are keeping an infographic dedicated to certain comparison or data for some organization etc, the numbers play a vital role and hence we have to focus on the numbers without making it look messy.
Have a look at the below-given infographic, at first glance itself we are driven to the numbers and that is what the main aim of the graphic was.
Keep an average length
Keeping a long length of the graphic makes it mundane; scrolling to endless lengths become irritating and lacks audience engagement. Infographics tend to be long sometimes, but too long is something where you shall start losing attention. A recommended size is 8,000 pixels, beyond that the graphic becomes long and very boring to look at. Nobody in today’s world has got time to scroll pages to get their information.
The below-given image is an infographic which is supposedly too long and covers almost 25,000 pixels!!
Organize the Information and flow of the content
The last tip is to organize your data in a neat form that is comprehensible to your audience. The audience should be persuaded to read the graphic, so instead of throwing the information here and there organize your data and maintain a flow.
An infographic is like a story, a narrative, which has a start point and an end point. The linkage is such that the story is put in a sequential order and moves seamlessly throughout the graphic.
Also, make sure that the information you provide is true and authentic.
One can create awesome infographics keeping these tips in mind. These are a pure form of art and not a just mere usage of fonts and colors. Infographics are an example of great graphic designing, which is compiled by creatively organizing data, styling and presenting information in such a way that it attracts the reader’s interest and increase readability compared to that of pure texts. Hope you find this article of help!