Logo Design trends of 2017
Like fashion, design trends also change every now and then; constantly evolving. There are certain trends that are much in the logo world. So we have listed them below for you. These are the most popular Logo Design trends of 2017. Have a look!
Minimalism is about removing unnecessary details and focusing only on the essentials of the design. Minimalism never left the market and has its roots in several years, minimalism is expected to retain its popularity in 2017. It is not just black and white but with simple forms, minimal colors and effects, and a smart focus, minimalism allows you to create unique logos and use it across various backgrounds and platforms.
Letter-stacking is yet another way of making an outstanding and a catchy graphic. Using text is another easy way to create an original, visually appealing logo. Designers use letter-stacking to place a large message on a logo in a succinct manner. The text can be stacked both ways; horizontally or vertically and paired with various graphic elements. Such logos draw customers’ attention and lead them to focus on the text. Letter-stacking was developed in 2016 and is likely to be a top trend in 2017.
A classic text logo remains a relevant and effective tool to catch the audiences’ eye. You can see this for yourself by looking at such well-known brands as Samsung, Coca-Cola, Asus, IBM, DELL and many others. In 2016, designers used various fonts paired with minimalist effects, including text stylization, increased/decreased kerning, and an amalgamation of styles (handwritten calligraphy in particular).
Just like minimalist style, flat design features clean, fine aesthetics without unnecessary refinements. The flat design conveys lucidity and comfort. Sober, neat and clean visuals are worthy alternatives to three-dimensional icons with shadows and gradients. With flat design techniques, you can create uncomplicated yet highly effective logos.
With simplistic trends on the rise, gradients could vanish easily. However, many companies, including Apple, ensured that gradients made a comeback. Still, the way gradients are used in graphic design has changed quite significantly. Simplicity is what defines gradients today. Gradients were once all about bright colors and bold combinations that added depth and volume. Today, designers achieve this goal by using muted tints and material design colors.
Overlapping gradients reached heights in 2016. Simple geometric forms overlap to create a unique style. As it became popular, overlapping gained recognition among the world’s leading companies. Take MasterCard’s latest logo design. Also, designers from Pentagram breathed new life into the logo by removing text from the image and dropping shadows. With its increasing popularity, overlapping gradients has every chance of becoming a leading graphic design trend by mid-2017.
Minimalism has multiple aspects. In their graphic work, logo designers like to use clean, simple images. Line art is a daring minimalist technique. With line art, one uses a solid, usually dark-colored line to draw images. It’s a great way to bring together text and an image. Line arts not only have a clean look they can be used to depict great messages through your logos.
Stencil designs create visually attractive logos. Stencil fonts come in all forms and sizes, so you’re sure to find one that is right for your business. A visual hierarchy makes logos catchy and memorable. Stencil typography renders visually bold and aesthetically appealing designs. This trend might prevail in 2017.
Black & White logos
Black and white never goes out of style. The use of just two colors, black and white, is one of the most eccentric approaches in graphic design. A color palette has always been a powerful tool at the service of designers, but a white-black combination is worth giving a shot. Designers are exploring this new trend to create unique graphic solutions. Without using bright colors, you can convey your brand philosophy.
Although the geometric theme has been around for quite some time, simple geometric shapes are expected to be the highlight of 2017. Geometric shapes are highly effective at inventing classy and unique logos. At the same time, designers are captivated by exceptional geometric patterns. For example, 2016 was the year of colorful polygons, both symmetrical and asymmetrical.
It is simple, clean and the message is conveyed without any haywire design. Simply, by placing a message inside a frame (triangular, circular, rectangular, etc.), you can draw customers’ attention to the text part of your logo. It’s a smart way to create a visually appealing icon.
Logos that emulate hand-made images and elements are super trendy in 2017. A hand-made logo allows for the creation of a wide array of visual effects, including vintage, grunge, and children’s images. Major advantages of this approach include 100% uniqueness and wide brand recognition.
These were the 12 amazing trends that are likely to rule the logo design world in 2017. It’s only march, the whole year has a lot more to reveal. Let your inspiration guide you to your best logo! Hope this article, Logo Design trends of 2017 brings to you remarkable ideas!