Mandates of logo design to follow
You have given your months and weeks in a logo and the client isn’t satisfied with the results. Where are you lacking in the process is the main concern. I know it’s frustrating but you need to learn and acknowledge the areas where you lack and work on them to make them better. If you want to avoid these circumstances, then have a look on our Mandates of logo design.
Have a thorough research of the brand
A logo is not just about creating something that will look good on your portfolio. Brands pay you for a logo to be created to satisfy a business need, and you will have to understand that particular need of the client completely for your design to like by them.
At times, the client won’t really understand the business themselves, and you’ll have to do a lot of that work yourself. Basically, it’s up to you to entirely research about the company, understand what it’s trying to achieve, who its competitors are, and why the previous logo (if there is one) is being replaced. This is a very crucial task and knows how that leads to making a better video.
Keep your designs simple
A logo must be instantly identifiable by consumers, as well as strongly memorable. Be it in any color, it must be versatile enough to be consistently reproduced in a range of print and digital media.
For these reasons and more, your logo needs to be as simple as possible. Try shrinking it to a tiny size on your screen; keep editing, removing and simplifying. Cleanse your design of unnecessary graphical elements. Simplify shapes. Remove unnecessary shadows, gradients, textures, and backgrounds. Reduce the number of fonts to a minimum.
The process of removing details is quite appalling psychologically but we that in order to create a perfect design. And at the end of this process of removal of extra details, you’ll usually end up with a logo that’s simpler and much more successful as a design.
One side effect of the need to simplify is that it’s very easy to end up creating something that resembles an existing logo. There are countless examples of big brands getting caught in this trap. But being original would never take you in trouble.
Value brand heritage!
When a new logo wanders away too far from its brand roots it can be catastrophic for the brand value and aesthetics.
When it comes to creating a new design for an existing brand, you want it to look updated, modern and futuristic. Logo design history is plagued with examples of companies that released new logos that were totally disconnected from their brand value, which completely ruined the heritage they used to carry effortlessly.
Choose the right type of logo as per the company
There are some basic types of a logo that make the basis of logo designing. Some logos are made entirely of type, while others exist entirely as a symbol, and yet others combine text and graphics in the same design. It’s crucial to decide which type of logo you are interested in making.
This is an important aspect of logo designing. Check out our article on logo design trends of 2017.
Make your work appropriate
What works as a logo for one brand may not work for another. The projection of your logo will instantly convey what a company stands for, so make sure it’s appropriate and that it’s aligned with the overall brand identity.
Your design must be legible and readable
Many logo designs miss out the fundamental basis: their readability. On the contrary, many brands work hard to make slight updates to their logo to make it easier to read. Some of these can be extremely fine for example; when Google moved its ‘g’ one pixel to the right and its ‘l’ one pixel down in 2014. All these slight changes make the design readable and legible.
Trends are cool but don’t follow them blindly!
Trends in design keep on upgrading and changing. Successful logos can possibly stay in place for decades, so if you try to be too hip and modern, your design will only date super-fast. Focus on the classic principles of logo design and think about long-term durability rather than short-term trends.
Make use of a vector software
Use a vector editor like Illustrator, not a raster editor like Photoshop, to design your logos.
It is possible to design a logo in Photoshop, but it’s not a good idea. Creating a logo as a raster object, can’t be resized without loss of quality.
You can go through our articles on Raster and vector in order to have an idea about the concept of both.
Take typography as a serious affair
Using original typography is often the key to creating a logo that stands out as the original. So try to avoid commonly used fonts, and play around with different serifs and sans-serifs, italics and bold, as well as custom-made fonts. This makes your logo unique and helps your logo to become memorable. Read our article on typography to have a clear idea of typographical usage in logos.