Pro tips to create a design style guide for your brand
In this article, we are going to discuss some pro tips to create a design style guide for your brand. So, first one must have a know-how what brand style guide is and why it is important.
What is a brand style guide?
A brand style guide is a document that explains how an organization presents itself to its clients. In other words, it is a reference tool that helps maintain consistency by demonstrating what a brand looks like, feels like or sounds like. Using one ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design, and sales.
Why is it important to have a Style Guide?
Inconsistency can confuse and alienate customers. A style guide is significant because it helps your business communicate in a consistent way across all channels.
Here we begin with the tips:
Define some essential elements that should be included in your brand style guide.
These can be:
- Your Brand Story
- Color Palette
Working on the above-mentioned points can actually help you in getting started with your style guide for your brand.
Decide a tone for your guide
The tone of your style guide is extremely important. While consistency is the key to building a great brand, the tone of your style guide can still be welcoming. The power of the tone is that it can transform things from sounding like strict or unbreakable rules into helpful and encouraging guidelines that inspire you to create, to iterate, and to improve.
Creating Creative Constraints
This idea of implementing the CC (Creative Constraints) is important for your brand integrity.
Search for Inspiration
You can refer to various sites which provide similar stuff that you are looking for and take them as your point of reference.
Examples of creative templates can be a great way to showcase how the guide can be interpreted. Also, supply these files for download with the style guide.
Proofreading surely helps, reading your guide before sending it out so that you know all the errors. Typos and bad grammar make you look awful if you’re sending out a brand style guide to your work.
No-No to Preaching
Always remember that you are producing a style guide for your brand which, when applied successfully will produce a common system of elements that work together, strengthen brand values and embrace a successful interpretation of that guide.
Incorporate some essential elements
- A written overview of the company
- A justification for the work carried out
- Information about logos
- Font usage
- Color palette
- Tonality of voice
- Photographic guides
- Collateral information
Don’t fear! It doesn’t mean to be perfect
Anybody would love to work on and create an outstanding style guide, who doesn’t want that for each project. But there might be consequences that you’re not able to create a style guide with lots of embellishments. Just be sure to include the most relevant and helpful information about the brand or piece of work you’re created in the time you do have.
These were the Pro tips to create a design style guide for your brand. Follow these to create amazing and outstanding style guide.