What are Infographics?
Infographics are the ‘new hit’ and lately have become quite famous in the content marketing world. As the name suggest a graphic that gives info (information). An Infographic is simply a design that is used to convey complex or otherwise boring content into entrancing visuals. It is a pictorial presentation of information that uses design elements to showcase content. As per Wikipedia, an Infographic is a picture worth a thousand words. Here is a quick guide to infographics.
It should be appealing and engaging and must be something clicks worthy and share worthy.
Facts about Infographics:
- Infographics are data-rich visuals targeted to a niche audience.
- They can be used to educate and inform.
- It is a new way of creating brand awareness and inbound links at half the cost of conventional online marketing drives.
- As 90% of the information transmitted to the brain is in the form of visuals, good quality infographics are 30 times more likely to be read than other normal text articles or write-ups.
- As per a study, 40% of the people react more towards visual graphics then to texts hence the reach of infographics is more than other forms of imparting information.
- Those that use infographics for their websites or web pages grow in traffic by 12% more than those who do not.
- Infographics also increase the Search Engine Optimization which results in higher reach and ranking for your website.
- Every Business can use and get benefit from Infographics, these are not just confined to a particular business type.
What are Infographics made of?
Liberally Infographics can be made up of three major components namely; Visual elements, Content elements, Knowledge-based elements.
- Visual Elements: We can further subdivide this component into three categories. These are color coding, graphics, and reference icons. All have equal importance for creating an informative graphic. If the color scheme or coding is not apt according to the targeted audience the graphic might not get as many likes or shares as expected.
- Content Elements: Infographics is all about the content it caters. If the content is not enough powerful the graphic again won’t have a good reach. The Content Elements can be divided into three sub-components namely; Time Frames, Statistics, References.
- Knowledge-based Elements: Providing relevant information and knowledge is the base of any graphic. Knowledge element in any graphic is the facts that they provide.
Types of Infographics:
Chronological Infographics provides information dealing with time constraints. An event that happened in the past or a process that took place at any time. It is a pictorial depiction of the information or data on a timeline that enables the readers to analyze the various happening over that period of time. It is easy to understand as a complex form of information is summed up in a visual.
Infographics that help you navigate through information are directional Infographics. Symbols, numbers, icons, tables, arrows, bullets, diagrams, line arts, figures are examples of common directional infographics. Numbers are generally used to tell distance while symbols like dots and arrows are used for indicating landmarks or for navigation assistance.
Cause and Effect Infographics:
Cause and Effect Infographics explains the cause and effect relationship of any series of events or tells the relationship between various concepts.
Flow charts, bar graphs, tables, and lists are quantitative infographics. They convey statistical data to the audience it caters; easily and effectively. Pie charts are also a type of this infographic, it helps summarize complex data like hierarchy and organizational structures in an easy form for people to understand.
Product Infographics help grab people’s attention to the key points of any large information. Combining images with data makes it easier for the reader to understand a large amount of data in a very generic and precise form.
For example, Product Infographics can be found on the boxes of electronic machinery for operating assistance; can also be found on notice boards, factories, corporate offices etc.
Product Infographics can be classified into three broader categories:
(1) Static Infographics: These have a quick and effective impact on the onlooker. Newspaper Graphics and Product manuals are some of the examples.
(2) Motion Infographics: They play a vital role in cinemas and presentations. Information is conveyed sequentially and in a consistent way. A power-point presentation can be an example.
(3) Interactive Infographics: As the name suggests, interacts with the audience it targets. It has information according to the reader’s choice.
Infographics is a powerful and effective way to visually connect and communicate with the target audience. They convert heavy data and complex information in a very clear and concise manner for the reader to easily comprehend at a single glance. The role of a graphic designer in creating a visually appealing and interactive infographic is to assimilate the relevant information, the story behind the numbers and statistic data and henceforth put them together to develop an infographic. Such a graphic will be interesting and will convey the information effortlessly.
Here was a quick guide to infographics and how effectively they can work in order to achieve higher rankings. This also increases the number of your niche audience easily and effortlessly. Being creative will get half of the work done with infographics.
Examples of Infographics: