In this article, we shall discuss some ways and rules to create effective typographical designs. These are easy and quick tips to learn typography and if one can be conscious of these ways and rules can achieve higher altitudes in the same field. So let’s get started!
The first and foremost thing in creating a great typographical design is to master the basics. LEARN THE BASICS!
Typography is not simpler as it looks; obviously, it’s an art but not an easy one. One has to master the basics in order to create a font type. To know all the dos and don’ts and to be familiar with all the terminology of typography is much of a significant task. Also, a very important part, if you want to do deep in the typographical world is to get familiar with all the words type deals with and have yourself aware of a typographical glossary!
Have a look at our previous article on the basics of Typography and you shall equip yourself with all the important terms and where and how they are used. To create the basic anatomy of a typeface is what typography is all about. Know what you want and then put that into precise measurements and the general standards. Have a look at the image below and you shall get a rough idea of what we are talking about!
The second rule or way that we acknowledge is to have a keen eye on the KERNING. Now, for all those who are unaware of the term; Kerning is the spacing between two individual characters or letter in a typographical font. A lot of designers tend to have a loose hand over kerning. See the image below and watch carefully how the ‘D’ stands out from the rest of the word. This is where we lack kerning. Some programs or software do automatically solve the process of kerning but few fonts do not allow the automatic kerning process such as serifs.
If you are writing a whole lot of words and filling paragraphs, not having an even kerning isn’t a huge issue but when dealing with fewer words like writing headings requires a watch on the kerning part as well. A shabby kerning would ruin the entire artistic impression of the type.
Kerning can be fixed easily while you are working in Photoshop or Illustrator, simply insert your cursor between the letters and use the Alt key in combination with the left and right arrow keys to adjust the spacing. A designer should always be aware of this fact of kerning and should try to make the space between the letters consistent throughout the words.
The next important thing to be taken care of is the ALIGNMENT. Designers often tend to mix the alignment to make the page or website peppy. But that’s not a smart way! Some non-designers choose to center align every paragraph for the same reason. That again isn’t a smart move.
Center alignment is hardest to read as our eyes have to adjust every time we try to read a new sentence. As no sentence in the center alignment as a fixed ending or start; missing a hard edge tend to complicate the process of reading and henceforth making your page look less effective.
Well, it not necessary that now you always stick to the left alignment only. You are an able designer and you have the brains to choose what fits in your artistic design and hence choose your alignment as per the art flows. Just remember to make it consistent so as to make it more readable!
A good FONT is a key point to remember. Selecting a good font for the right word is very important. Consider the following examples; the words don’t go with the theme of the font. A wrestling competition shall not be so flowing.
Similarly, now if you see the second image the set of words flow with their meaning.
With choosing a right Font comes choosing a right SECONDARY FONT. Now the question comes, what’s a secondary font? A secondary font is a font that will accent the Primary (main) one. This is generally while putting headings. Considering this example, you’ll see that the font in the first are too thick and the secondary font has a type which is difficult to read. While the second heading in the example has a simple font that highlights the main part and varies in thickness with the secondary one. This has more readability than the first and is more appropriate for a design as well.
Another important point is the SIZE of the font. You may keep it consistent throughout or may vary the font as per your requirement. For example, see the image below, it all depends on what you are basically focusing or targeting. If you are targeting the ‘win a trip to Bahamas’ then this is what one should highlight. In the first, all the words are written in the same size, and hence all the words are having the same impetus on the reader so one might barely get attracted to this. In the second, the words ‘win’ and ‘the Bahamas’ are actually so large they automatically and effortlessly grab the reader’s attention and they tend to read it as well as gather the relevant information.
These were some tips to create a great typographical font. Typography is an easy and effective way of making your page or website look alluring and readable. It is an art, which can prove to be great for you as a designer, who knows you could create your own typeface as well. If one keeps a good and subtle hand in these areas shall surely acquire mastery in the typography world.